EMPLOYER BRANDING

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 EMPLOYER BRANDING


Figure 1 : (Jay, 2021)


It refers to how your company is being viewed by others – key shareholders, employees and the public. Things such as how the company conducts itself in the market to how good the employer is to its employees affect the employer brand. All these issues will lead to a general perception of your company in the eyes of others (chhabra and sharma , 2014).


IMPORTANCE OF EMPLOYER BRANDING

1. Strong social media presence

As technology takes over the world slowly, companies are turning to social media to boost their employer brand. A strong online presence shows that your company is kept up to date and constantly tries to improve itself. Ranging from Instagram to twitter to the company’s website, the public will be observing the company’s online presence and studying their values and culture.


2. Financial stability

Good employer brand will explain having good financial stability. When the company investing in employer branding the profitability will be increased


3. Engaged and enthusiastic employees

Companies having the stronger employer brand will increase the employee engagement and the motivation of the employees.


4. Improve recruitment cycle

Job applicants research the company and the employer branding. This will help to increase the head hunt of top employees


5. Employer branding is important for recognition

Good employer branding will increase the employee recognition and brand awareness (widen et al., 2010).


EMPLOYER BRANDING STRAATEGIES

1. Define the employer branding goals

2. Identify the candidate persona

3. Define your employee value proposition

4. Define the channels to promote your employer brand

5. Measure your employer branding success



BENEFITS OF EMPLOYER BRANDING

1. Save money on recruitment

Lower cost per hire

Faster time to hire

Lower employee turnover

Saving on salaries

 

2. Help to attract qualified candidates

Attract passive candidates

Visibility = trust

Talent retention

 

3. Improve company performance

Employer branding will increase the performance of the employees and increase the profitability of the firm.


CHALLENGES OF EMPLOYER BRANDING 

1. Finding the right starting point for employer branding.

Not knowing to where to start employer branding.


2. Team collaboration

The lack of team collaboration and communication within the company.


3. Sending the right message

Not providing the right message will ruin the hiring process and employer brand.


4. Don’t stop believing

Everyone involved in the company must believe the employer brand.


THINGS THAT YOU CAN’T CONTROL IN EMPLOYER BRANDING 

Factors beyond your direct control contribute to your genuine employer brand.

Consider the following,

How are you being discussed in the media?

What do a candidate's close friends and family think of him or her?

What kind of experience do customers get when they buy from you?

What is your marketing department's messaging and approach to consumer marketing?

What's the word of mouth on the street?

Many of these elements are influenced by factors that you have direct control over .Concentrate on matching your recruiting brand to your consumer brand and offering a positive applicant experience. 


CONCLUSION

Employer branding is a very important factor for new recruitments, employee retention and increasing the productivity of the firm.


REFERENCES

Jay, S., 2021. aihr. [Online]
Available at: https://www.aihr.com/blog/employer-branding-strategy/
[Accessed 12 12 2021].

Trost, A. ed., 2009. Employer branding. Luchterhand in Wolters Kluwer Deutschland.

Chhabra, N.L. and Sharma, S., 2014. Employer branding: strategy for improving employer attractiveness. International Journal of Organizational Analysis.

Wilden, R., Gudergan, S. and Lings, I., 2010. Employer branding: strategic implications for staff recruitment. Journal of marketing management, 26(1-2), pp.56-73.

Comments

  1. NadukaDecember 12, 2021 at 4:45 PM

    employer branding is so important is it's the business identity of your company. It's what makes your company a good employer and stand out to candidates who are looking for jobs. Yet, it also helps your recruiting team attract and improve the talent pool of applicants as well

    ReplyDelete
  2. Sujeewa RupasingheDecember 12, 2021 at 7:02 PM

    Very good article. Employer brand came in to light during recent time with attracting good talents those of whom are in demand. Employers do many work around upgrading brand to support this cause. This is often seen in social media recent days.

    ReplyDelete
  3. Buddhika JayarathnaDecember 13, 2021 at 1:54 AM

    Employer branding is a very important concept that has proved popular in our increasingly connected culture. It is the process of promoting a company or organization as a good place to work for that target population. One that a company needs and wants to attract, recruit, and keep.
    thanks to share here Nuwan

    ReplyDelete
  4. PrabathDecember 13, 2021 at 3:32 AM

    employer branding company will be able to increase the number of quality applicants, reduce your costs per recruitment and differentiate yourself from competitors. Do you want to develop the skills to able to craft, develop and execute an Employer Branding Strategy good article thanks for shearing

    ReplyDelete
  5. Kamal NayanarangaDecember 13, 2021 at 6:52 PM

    According to Lybrand, (2018) Employer branding is simply the process of marketing your organization to potential employees. This can be achieved by highlighting your company's particular cultural differentiators and then attempting to magnify them in order to promote yourself as a top place to work, great article.

    ReplyDelete
    Replies
    1. Nuwansiri RathnayakeDecember 17, 2021 at 9:17 AM

      you are right. Agreed with you & Thanks for your comment!

      Delete
  6. N R Waduge. MBADecember 13, 2021 at 7:52 PM

    Employer branding described the reputation of company as great place to work. Strong employer branding conceded job security, work-life balance, better working environment etc. Employees embracing environment will reduce staff turnover and retention of best employees within the organisation. Therefore employer branding is a strategic approach to the organisation success.


    ReplyDelete
    Replies
    1. Nuwansiri RathnayakeDecember 17, 2021 at 9:18 AM

      indeed you are correct. Agreed with you Waduge. Thanks for your comment!

      Delete
  7. Sanjaya BandaranayakeDecember 14, 2021 at 9:48 PM

    Employer branding is the image and the recognition towards the company. Yes it is very important because it attract skilled and qualified candidates to the company.

    ReplyDelete
  8. Shanaka herathDecember 17, 2021 at 11:19 PM

    However, introducing ethics into corporate brands is committing for employees, as it is about choosing between “good” and “bad”. Employees’ personal morals become tied to the organization as they are expected to enact the corporate morals (Weick, 1995).
    Article is clearly mention key importance points of employer branding. Employer branding described the organization stability and sustainability.

    ReplyDelete
  9. Sachini MahaulpathaDecember 18, 2021 at 3:43 AM

    Employer Branding is a very important strategy of an organisation, which helps sustain in an industry for a longer period of time. A very interesting read.

    ReplyDelete

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